The announcement trailer for Call of Duty: Vanguard did not prominently feature Activision’s name or logo, instead opting to begin with “Call of Duty presents.” Now that the game’s alpha test is up for pre-load, fans have noticed that Activision’s name and logo are largely missing as well.

A spokesperson for Activision, whose parent company Activision Blizzard is being sued over claims of discrimination and harassment against women, said this was a creative decision.

“Call of Duty has continued to expand into an incredible universe of experiences. This was a creative choice that reflects how Vanguard represents the next major installment in the franchise,” a representative told reporter Stephen Totilo. The publisher also sent the statement to GameSpot, and said it applies to both the trailer and the alpha startup page.

In the case of the Vanguard reveal trailer and the alpha startup screen, Activision’s logo never appears, and the company’s name only shows up in the boilerplate tiny-font legal text. According to CharlieIntel, every other Call of Duty game boots up by displaying Activision’s logo.